Cookware manufacturer
From “we need a new saucepan” to a brief the factory can actually build from.
- up to 80×
- shorter path from a product idea to a manufacturing brief
- 5 standards
- turned into the rules the system runs on
- < 30 seconds
- to produce the first draft of a technical brief
The pain
The company makes homeware at contract factories, but every new item in the range starts in chaos: a treasure hunt through spreadsheets, old files and messenger threads. One manager records the body material but forgets the alloy grade; another adds the base thickness and saves the change in a spreadsheet of their own.
The result is that “we need a new saucepan” turns into a month of sign-offs and the risk of a faulty batch.
Audit
The client arrived with a finished document describing an automation service. At first glance it was serious work: stack, modules, integrations. At second glance the technologies conflicted, surplus features inflated the estimate, and the central question — what exactly should this system do? — had no answer. The problem was not a badly written brief. The project had no product idea at all.
We went looking for one in the saucepan rather than in the technology: cookware already has mandatory characteristics, permitted materials and quality requirements, all of it long since written down in national standards.
Not a demo. A product
In the new brief we made those standards the basis of the whole product logic. For the first version we took five standards covering one product category apart into working rules: what has to be stated on the form, which values are permitted, and what the system should ask about on its own.
All of it went into a web-based builder that walks an employee from a hypothesis for a new product to documentation a factory can read.
How the first version works
A manager describes the product in plain words: “a five-litre stainless steel saucepan with a non-stick coating”. The system identifies the applicable standard, finds the mandatory characteristics and asks only the questions that are still open. If a material changes the requirements, the form rebuilds itself; if two parameters contradict each other, it warns; if something is missing, it asks rather than assumes.
Once everything lines up, it assembles a single version of the brief as PDF, Word or Excel.
6 sprints6 weeks2.25M ₽
Six weekly sprints to the first working version, at a modelled build cost of 2.25M ₽.
HOPFER is a stand-in for the brand name. Modelled on 12 new products a year, an hourly rate of 2,000 ₽ and 158 hours saved per brief. Prevented errors and failed batches are not counted.
69 %
modelled first-year return
Got a problem? Let us take it apart.
You do not need a finished brief. An idea, a bottleneck or a process that has outgrown its spreadsheet is enough to start.
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